INSIGHT INTO THE CRYPTO & FINTECH CONSUMER
We Understand The Value of Data
There is a plethora of data between users and brands which often goes unnoticed, unaccounted for or discarded. In effect micro marketing based on big data. By understanding, segmenting data into actionable solutions for a more efficient marketing strategy.
By requesting the right datasets and insights from us, you can better potentially strategize your Crypto marketing, or perhaps better optimize for optimal performance and boost your Crypto brand growth.
UNDERSTAND THE CULTURE & PSYCHOLOGY
Engagement Based on Data
User engagement is often concluded in the realms of UI/UX, however user engagement based on data is a completely different kettle of fish. Crypto users, investors and developers tend to have an initial high tolerance towards risk which over time develops into low risk tolerance and asset protection psyche.
Thus the Crypto & Blockchain Eco system has been successful in capturing users in different stages of their journey from acquiring risky coins, tokens to investing assets for saving yields or funding new projects.
Understanding the culture and psyche of a Crypto user is often key to delivering the right engagement for your brand. Please inquire about our Journey Intelligence services.